Packaging for food products is not just about the type of box or bottle you use to keep foods and drinks safe and able to be transported. It is a vital part of your overall marketing strategy. But it can be confusing for start-ups and small businesses to start to think about effective packaging. Here we start from the very beginning and highlight some of the key things you need to know about packaging design for food products.
1. Product Protection
This key feature of food packaging is to ensure that the product is protected at all stages of the journey, from initial packaging through transportation to the stores, storage in a store, and journey home with the customer, right through to storage in the home situation. The primary packaging material must be fit for purpose and the secondary packaging must also help to protect and preserve the product.
2. Product Safety
The safety of food is of upmost importance and food packaging must of course maintain standards in food safety. Packaging should be designed to prevent contamination and help you maintain control over your product all through the supply chain. Hazards that can affect the safety of food should be avoided. And attention should be paid to what is on the labels in order to advise customers about ingredients or preparation guidelines.
3. Brand Identity
Thousands of food products are launched every day. In order to stand out, you need to assert your brand identity on the market and design food packaging with your selling points in mind. Good packaging design for food products includes the best colours, logos, and images for the product in question. Good design will help enhance brand awareness.
4. Product Freshness
You have different options for packaging a food product that will extend the shelf life of the product. This is obviously a benefit since you will be able to display your products on the shelves for longer. There are different solutions for extending shelf life, for example using a full wrap for a chocolate bar instead of foil and paper, adding film barriers to protect the product from air, adding a resealable option that will benefit the consumer, and adding increased tamper protection to prevent a product being opened before time.
What is clear from these fundamentals for food packaging design is that this kind of packaging design is an expert balance between functionality and design success. Great food packaging design will allow consumers to notice your product and then recognise it again when doing the weekly shop. Get it right and you’re onto a winner.
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